elfware
21-month Oracle Retail programme delivered to plan

21-month Oracle Retail programme delivered to plan

Department Store Oracle Retail Transformation

Subhead: Oracle Retail rollout for a major Australian department store, delivered in 21 months and below budget.

Client: Iconic Australian Department Store
Sector: Retail
Region: Australia
ERP: Oracle Retail (Greenfield)
Scope: Merchandising, Planning, Optimisation, Store Inventory Management

At a Glance

  • Delivery timeframe: 21 months
  • Critical rollbacks: 0
  • Budget: Below comparable Oracle Retail programmes
  • Scope: Multi-country Oracle Retail rollout

Challenge

Following acquisition, the client faced an urgent requirement to implement Oracle Retail and unify their retail systems under a single value chain. The new environment had to consolidate merchandising, planning, and inventory management while integrating with distribution automation and store PDA devices.

The transformation coincided with multiple parallel initiatives (a New Zealand store launch, loyalty platform upgrade, and online re-platforming), creating additional delivery risk and resourcing strain.

Approach (Assess → Stabilise → Prototype → Migrate → Verify)

elfware applied its proven Oracle Retail migration framework for complex department store environments:

  • Assess: Validated baseline merchandising, pricing, and replenishment processes to shape the Oracle Retail design.
  • Stabilise: Piloted integrations between distribution centre automation and Oracle Retail inventory management.
  • Prototype: Conducted reconciliation dress rehearsals using elfware's Oracle Retail validation engine.
  • Migrate: Executed data migration and configuration using rule-based reconciliation and orchestration.
  • Verify: Completed cutover rehearsals achieving zero variance and zero rollback.

What We Did

  • Delivered end-to-end Oracle Retail Merchandising, Planning, and Optimisation implementation.
  • Code-printed data migration and implemented integration services including for the Data Warehouse, Sales Distribution Centre and in-store PDA fleet.
  • Implemented rule-based data validation across all merchandising and stock entities.
  • Managed all programme governance, vendor coordination, and technical delivery.

Outcomes

  • Oracle Retail environment delivered in 21 months, under budget and without rollbacks.
  • Stabilised end-to-end value chain across merchandising, replenishment and planning.
  • Client commended elfware's Oracle Retail expertise and disciplined delivery.
  • Foundation established for future Oracle Retail optimisation modules.

Timeline

  • Months 1–3: Assessment, initial data migration & Oracle Retail solution design / blueprint finalisation
  • Months 4–8: Stabilisation & prototype cycles to improve data quality and completeness
  • Months 9–18: Integration build, UAT and dress rehearsals
  • Months 19–21: Cutover & hypercare

"The elf team are the real experts!" — Director of Applications

Found this story inspiring?

21-month Oracle Retail programme delivered to plan - elfware