elfware
21-month Oracle Retail programme delivered to plan

21-month Oracle Retail programme delivered to plan

Department Store Oracle Retail Transformation

Subhead: Oracle Retail rollout for a major Australian department store — delivered in 21 months and below budget.

Client: Iconic Australian Department Store
Sector: Retail
Region: Australia
ERP: Oracle Retail (Greenfield)
Scope: Merchandising, Planning, Optimisation, Store Inventory Management

At a Glance

  • Delivery timeframe: 21 months
  • Critical rollbacks: 0
  • Budget: Below comparable Oracle Retail programmes
  • Scope: Multi-country Oracle Retail rollout

Challenge

Following acquisition, the client faced an urgent requirement to implement Oracle Retail and unify their retail systems under a single value chain. The new environment had to consolidate merchandising, planning, and inventory management while integrating with distribution automation and store PDA devices.

The transformation coincided with multiple parallel initiatives — a New Zealand store launch, loyalty platform upgrade, and online re-platforming — creating additional delivery risk and resourcing strain.

Approach (Assess → Stabilise → Prototype → Migrate → Verify)

elfware applied its proven Oracle Retail migration framework for complex department store environments:

  • Assess: Validated baseline merchandising, pricing, and replenishment processes to shape the Oracle Retail design.
  • Stabilise: Piloted integrations between distribution centre automation and Oracle Retail inventory management.
  • Prototype: Conducted reconciliation dress rehearsals using elfware's Oracle Retail validation engine.
  • Migrate: Executed data migration and configuration using rule-based reconciliation and orchestration.
  • Verify: Completed cutover rehearsals achieving zero variance and zero rollback.

What We Did

  • Delivered end-to-end Oracle Retail Merchandising, Planning, and Optimisation implementation.
  • Code-printed data migration and implemented integration services including for the Data Warehouse, Sales Distribution Centre and in-store PDA fleet.
  • Implemented rule-based data validation across all merchandising and stock entities.
  • Managed all programme governance, vendor coordination, and technical delivery.

Outcomes

  • Oracle Retail environment delivered in 21 months, under budget and without rollbacks.
  • Stabilised end-to-end value chain across merchandising, replenishment and planning.
  • Client commended elfware's Oracle Retail expertise and disciplined delivery.
  • Foundation established for future Oracle Retail optimisation modules.

Timeline

  • Months 1–3: Assessment, initial data migration & Oracle Retail solution design / blueprint finalisation
  • Months 4–8: Stabilisation & prototype cycles to improve data quality and completeness
  • Months 9–18: Integration build, UAT and dress rehearsals
  • Months 19–21: Cutover & hypercare

"The elf team are the real experts!" — Director of Applications

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21-month Oracle Retail programme delivered to plan - elfware